Celebrating Latino Contributions in Hip Hop

At the heart of the 2023 PRS festival lies a profound mission: to preserve the stories and honor the contributions of the Latino community in the four elements of Hip Hop - DJs, Rappers, Graffiti artists, and Breakers. These visionary individuals have not only helped shape the course of hip-hop culture, but their influence has transcended borders, leaving an indelible mark on popular culture worldwide.

The Last Performance

The PRS Festival is an annual multi-genre music, dance, and arts festival that offers a unique three-day cultural experience.

Day One

Opening Night

Get ready for an unforgettable start to our festival as we kick off from Dumbo, Brooklyn surrounded by the breathtaking views of New York City.

The evening will begin with a Welcoming Ceremony, setting the stage for an extraordinary experience.

Prepare to be inspired by powerful keynote speeches that illuminate the history and contributions of the Latino community in Hip Hop Culture. Engage in a captivating Fireside Chat, where you'll hear firsthand accounts from game changers who were at the forefront of a cultural movement that originated in New York and reverberated around the globe.

As the night unfolds, immerse yourself in an exclusive meet and greet dinner, fostering connections and creating unforgettable memories.

Join us for this extraordinary journey as we celebrate the Latinos who paved the way for a cultural revolution and continue to have an impactful presence in the culture.

Day Two

A night in Soho

Get ready to be immersed in an unforgettable experience on the second day of our festival at the Cola Lounge located on top of the THC NYC Cannabis Museum, nestled in the trendy neighborhood of SoHo.

Brace yourself for three floors and ten mind-blowing immersive experiences that will take you on a journey through art, music, fashion, cultivation, reform, and beyond. This extraordinary gathering will bring together a fusion of artists, musicians, dancers, creatives, entrepreneurs, executives, game changers and influencers as we exuberantly celebrate the vibrant culture that has shaped the world.

Elevate your experience to new heights as you join us on the awe-inspiring VIP rooftop, where you'll be treated to sweeping views of the iconic New York skyline.

Performances by the legendary Melle Mel of the Furious Five, SMIF-N-Wessun and Large Professor. Celebrity guest DJs including Lord Finesse (D.I.T.C), G-BO THE PRO, DJ Tahleim, and DJ SONI withanEye will be spinning the classics providing the soundtrack to an unforgettable night.

Prepare to be moved and inspired by the rhythms that will ignite your soul and keep you dancing throughout the night.

Day Three

HipHop meets Gatsby

Get ready for the most thrilling and exhilarating day of our festival as we bring the house down!

From hip-hop to reggaeton, salsa to house, dance to a heartwarming tribute to Latino Pioneers, this day is all about celebrating the incredible artists and their monumental contributions to Hip Hop culture.

Day Three of the PRS Festival transports us back in time for a night of nostalgia with a Hip Hop meets Gatsby vibe.

Join us in a venue steeped in history as a Prohibition-Era bar and a favorite haunt of celebrities from a bygone era.

In collaboration with Classic Material and PRS Fest, the celebration continues with "I LOVE THE OLD N.Y.". A lineup of Celebrity guest DJs including; DJ Enuff (Hot 97), Break Beat Lou (UBB), DJ EyeSha, DJ SNKR Joe, DJ Mack and DJ Marty Rock.

Come celebrate the 50th Anniversary of Hip Hop and the PRS 10th Anniversary.


PRS Festival's initiative titled: "ELEMENTOS" will document Latino contributions in Hip Hop for historic and cultural preservation and entered into the Cornell University Hip Hop Collection.

Learn More

Media Coverage